Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Brand New Name
A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
10min reading time
/
15min listening time
Share this summary
About the Summary
In Brand New Name, Jeremy Miller outlines a total process for executing a naming sprint for your brand, while also identifying key naming strategies that separate truly great brand names from instantly forgettable ones. By examining some of the world’s biggest and most successful brands, Brand New Name helps brands everywhere who aspire to join their ranks.
In This Summary, You Will Learn:
- The importance of a name, and why the naming process is deserving of your attention.
- How to identify what will make your brand name truly great and set you apart from the competition.
- How to plan and execute a successful name creating sprint that will result in the perfect name for your brand.
More Summaries
-
Differentiate or Die
Jack Trout
-
The Death of Demographics
David Allison
-
Getting to Aha!
Darshan Mehta
-
Get to Aha!
Andy Cunningham
-
The Brand Bubble
Edward Lebar,
John Gerzema
-
Lateral Marketing
Philip Kotler,
Fernando deBes