MENU
Subscribe Sign in

Escape Velocity

Free Your Company's Future from the Pull of the Past
By Geoffrey A. Moore
Read Listen
# 15min reading time / 19min listening time
About the Summary

Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.

Management Global Perspective Managing Change
Buy the book at Amazon

More Summaries

Add to bookshelf

Select a shelf to add "Escape Velocity"

Create new shelf
Cancel
Create a new shelf

After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.

Cancel