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Real Influence
Persuade Without Pushing and Gain Without Giving In
15min reading time
/
20min listening time
About the Summary
In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence — the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: examine your priorities; learn about the key players and what they need; earn their attention and motivate them to hear more; and add value with your questions and action.
In This Summary, You Will Learn:
- How to get past the blind spot in our brains that makes connecting and influencing possible.
- The 4-step model that will help you connect with people you thought were unreachable.
- How to listen with a real motive.
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