The Obvious Choice

Editor’s Note: This book is a smart, no-fluff blueprint for standing out in business by building trust, embracing your uniqueness, and focusing on what truly matters to create meaningful, lasting impact.

Instead of going for the biggest possible audience, those who understand the “Obvious Choice” know precisely who they’re for (and not for), and they don’t fall into the trap of trying to win the internet. The Obvious Choice by Jonathan Goodman provides great insights on how to get more benefit with less effort from marketing while simultaneously removing all comparison to others. The result is a simpler and more reliable approach with higher profitability in less time and with less stress. While many people are distracted by shiny objects (like social media), the secret to avoid that is to build a foundation on the stuff that worked before the internet existed – a devolution of sorts, back to a simpler time. To do less, but better. To look at modern marketing technology as an amplifier, not an ignitor. As fuel, not the fire.

In this Executive Book Summary^®:

• Focus on self-awareness and trust-building to avoid the pitfalls of blind ambition.
• Learn why relationships and authenticity matter more than large audiences.
• Optimize your efforts by doing the right things consistently.
• Understand that social media is just a tool, not a shortcut.